BibMe Free Bibliography Citation Maker MLA, APA, Chicago, Harvard.The Ultimate Polo Shirt Guide Gentlemans Gazette.One of the most versatile shirts any man can own, the Polo Shirt is an ideal summer staple every gentleman should have at least a few of in his closet.From sporting attire to leisurewear, polo shirts can be paired with many wardrobe items such as shorts, seersucker and Madras.An exceptionally flexible shirt, it is predominantly worn in the warmer summer months due to its short sleeves and breathability.Perfect for the preppy gentleman, it is a common sight on golf courses, tennis courts, beaches and around town for leisurely strolls through the shops and an al fresco meal at a quaint bistro.Click to get to the paragraph you want 1.Polo Shirt History.The Ultimate Guide To Video Game Writing And Design Pdf' title='The Ultimate Guide To Video Game Writing And Design Pdf' />I only remember one practical writing lesson from my three years as an English major Whenever you can, put the best bits at the end of the sentence.Put the next. Polo Shirt Etiquette, DOs DONTs.How a Polo Shirt Should Fit.How Choose Polo Shirt Materials Best Materials For Different Needs.Polo Shirt Details Quality Hallmarks.How To Buy A Polo Shirt Spreadsheet with 3.Brands. The History of the Polo Shirt.Lacoste India. While its history is uncertain, most believe it was originally developed as its known today in the latter part of the Roaring Twenties by Rene Lacoste.However, historians have also charted it as far back as the mid 1.Manipur, India. Allegedly,British Army soldiers witnessed a polo match by locals and took it upon themselves to open the very first polo club in the world where the sport grew in popularity throughout India.At the time, most of them wore long sleeved shirts made of thick cotton with broad collars but due to the heat and discomfort, they began attaching buttons to the shirt collar to prevent them from flapping in their face as the horses galloped.When they returned to Britain, they brought with them the game of polo introduced to England in 1.Brooks Brothers Brings The Polo Shirt To The U.S. During a trip to England at the end of the 1.John E. Brooks, heir to the American Brooks Brothers haberdasher ,attended a polo game and noticed the button down collars on the shirts of the polo players.Thinking it was a brilliant idea, he brought back the idea to his grandfather, and they began to introduce a new dress shirt with a button down collar that we know of today as the button down dress shirt. Hack Map Diablo 2 Lord Of Destruction Cheats on this page. Despite the idea and design of the polo shirt progressing, Brooks Brothers still maintains that they created the original polo shirt.Polo Ralph Lauren Ad 1.The Polo Horse Appears.As the Roaring Twenties hit, a designer and polo player named Lewis Lacey began introducing a new lighter weight polo shirt with an embroidered picture of a polo player on the breast in his store in the Buenos Aires.Lacoste The U. S.Open 1. 92. 6Realizing that the polo shirt could have multiple uses, especially due to its wind resistant collar, tennis great Rene Lacoste designed the modern polo shirt as we know it today.He realized that one benefit it could have was removing the sleeves an idea he got from rolling up the starched sleeves of his long sleeved white tennis shirt.He also wanted a shirt without buttons as was common of the tennis shirts of the 1.To make the shirt easier to wear, he invented the tennis tail which allowed the back of the shirt to be slightly longer than the front and therefore more comfortable to tuck in and keep in place during a heated match.He also adopted an innovative knit called pique cotton that allowed the shirt to be machine knitted, which made it far more durable and lightweight.Despite not creating this technology, this added benefit caused the Lacoste line of polo shirts to become instantly famous.While trying to figure out a logo which would allow his brand to become easily recognizable, he took advantage of his nickname The Crocodile, which he got from his unusually long nose.He created the Lacoste crocodile logo and placed a small ironed on logo on each shirt.Wearing his shirt proudly to the 1.US Open, he won it, and immediately the shirt became a staple in tennis wear and active wear around the world.Immediately the polo world took notice and adopted the same shirts for use in their game.Paying homage to where Lacoste got the idea, he opted to name them polo shirts rather than tennis shirts.The button down collar was no more, and polo players liked the woven shirts because the comfortable, yet sturdy collar could be popped up, allowing them more protection from sunburns.French tennis players Rene Lacoste and Suzanne Lenglen in play during the mixed doubles.By 1. 93. 3, Lacoste started his company, and the polo shirt began selling quickly internationally to athletes and fans around the world.Looking for new opportunities, Lacoste realized he could sell more shirts if he created various designs, and so shirts of different colors began to be sold, which led to the modern trend of bold polo shirts.Sold only in fine menswear and department stores, the polo shirt was considered a staple in any well dressed mans wardrobe.Eisenhower Wearing Lacoste in the Fifties.Then, in 1. 95. 2, the polo shirt blew up when a picture of President Dwight Eisenhower wearing a Lacoste polo shirt on the golf course was released.Immediately, golfers from around the United States and the world started wearing the polo shirt as a part of their golf attire and country clubs began placing it on the approved list of appropriate golf wear in their dress codes.Fred Perry The Embroidered Logo.A couple of years later, tennis legend Fred Perry, decided to make his own version of the polo shirt using much of the same design but incorporating a logo that was stitched into the shirt rather than just ironed on.Despite the Lacoste polo still being the premiere choice for athletes, Perrys shirt became popular with teenage boys in the mid 1.Ralph Lauren 1. 97.Ralph Lauren Enters The Polo Market.Years passed, and the polo shirt continued to rise in popularity and maintained its status as a staple in mens attire.Quietly in New York, a man who called himself Ralph Lauren sat at his desk trying to figure out a name for his new line of casual wear while still maintaining an air of sophistication.Since polo was the sport of Royals, he decided to call it Polo.The polo emblem first appeared on womens suits in 1.To highlight the line, he designed a polo shirt, launched it in 1.A heated war between Lauren and Lacoste ensued and lasted throughout much of the 1.However, with the Ralph Lauren name and budget, as well as its reputation in the Ivy League schools, Ralph Lauren managed to beat out Lacoste and become the iconic shirt coveted by men worldwide.As the teenagers from the 1.With the start of the tech industry and more offices adopting less formal work environments, polo shirts began to be worn as standard work apparel.Soon industry took notice, and the polo shirt was included in many trade and retail uniforms.Companies began to realize that they could easily brand the shirts and began to use them as a regulated uniform for their staff with logos branded on the sleeves, breast, collar and back of the shirts.The Polo Shirt Today.Today, the polo shirt can be worn in almost any environment where an open collar is substituted for a dress shirt and tie.From the traditional polo fields and tennis courts to the country club and offices, many industries have adopted polo shirts as a preferred shirt for uniforms.From blue collar tradesmen like plumbers and exterminators to retail stores like Best Buy and Target, it seems polo shirts are everywhere we look and they dont appear to be going anywhere, anytime soon.Polo Shirt Etiquette DOs DONTs.Lets face it. People wear polo shirts interchangeably with everything from dress slacks to ripped denim jeans.They wear them ill fitting and stained with ketchup to football games and perfectly tailored under a navy blazer to dinner on a yacht.Even James Bond is famous for wearing his Sunspel polo shirts, which pair perfectly with his Rolex Submariner or Omega Seamaster.Despite this broad use of the shirt, there are a few rules we must impart on the elegantly dressed gentleman to help you look dapper.Never Wear an Undershirt.A properly fitted polo shirt is tight but not too tight, and its just long enough in all the right places.Wearing an undergarment almost guarantees it will slip from under your sleeve or crumple at the collar.Polo shirts arent made for undershirts and undershirts should never be worn with a polo shirt.Just wear a bit more deodorant or carry an extra shirt with you.Silk Cotton Polo.Copywriting formulas dont write from scratchBecause only rookies write from scratchWeve pulled together every single copywriting formula weve ever seen to create the ultimate guide the most complete handbook to copywriting formulas.This one post will help you write all your copy faster and with greater likelihood of success.You should be using copywriting formulas whenever you write anything.They eliminate the guesswork that makes a lot of bad copy bad copy.They will help you face the Blank White Page without cowering.Theyll help you generate AB test ideas faster.Theyll help you pinpoint whats going wrong in a button in a headline or even in a video script.Inside This Post.First and Fast How Do Copywriting Formulas Make Copy So Much Better AIDA AIDCA and IDCADanny Inys 61 Formula.PAS 4 Ps 2 variationsACCAAAPPA or PAPAQUESTSLAPAIDPPC5 Point Copywriting Formula.AICPBSAWNBob Serlings Power Copywriting Formula.Star Story Solution.The Seven Step Copywriting Formula The Nine Point Copywriting Formula 1.Step Foolproof Sales Letter Template Perry Belchers 2.Part Sales Letter Formula.HELLYEAH PASTORThe Jim Edwards VSL Method.Common Video Sales Letter TemplateProduct Name is a product category that different thing it does bestThey All Did Unpleasant Thing When Unexpected Thing, But When Ideal Result of Using Unexpected ThingWho Else Wants Most Desirable Outcome or Benefit The Only SEO Keyword Phrase Made Exclusively to Most Desirable Outcome or BenefitThe only product category that doesnt objection or anxiety.Now You Can Do Something Desirable Counter to ExpectationsNow You Can Do Something Desirable Great CircumstanceWe Promise You This Highly Desirable Result Or ConsequenceHeres the Best Adjective Way to Solve a ProblemEliminate pain in an unexpected wayDo desirable thing in an unexpected way.Notable person shows you how to do notable thing like they doService name is a service category that amazing outcome for end users or decision makers without objection or anxietyYoure tired of objection or anxiety.But you desired outcome.So its time you met Product name.Do something like world class exampleAre You Still Wasting Money on Without Anything to Show for ItHave a Build a Desirable Thing You Can Be Proud Of.Get the Unusual Adjective Power of Product Category Without Pain Get Rid of Problem Once and For AllDo Something Hard in Period of Time 9 Out of 1.Group Members CantDont.Are You One of Them Make Your First in Just Time How to Permanently Stop Painful or Embarrassing Thing, Even if Youve Tried EverythingKnown Competitor Does This Undesirable or Unimpressive Thing.Your Brand Name Does This Highly Desirable or Impressive Thing.Can your current solution pass the TestYou are comparative than you think.Let your product work on your noun for just time periodOvercome the Unexpected Culprit That Keeps You Unpleasant ThingIs it worth low price to you to get outstanding resultOne word.Objection. ButAnd it works.For target who statement of the need or opportunity, Name is product category that statement of benefit.VAD Verb, Application, Differentiator.We do X, but the difference is primary differentiator.The adjective way for to, benefitoutcome.Proven industry example forof new domain.We help X do Y doing Z.Were the ones that primary differentiator.Superlative category qualifiersCustomer Problem Solution.What. How. Why. Enormous problem.Solution. Core differentiator.Credibility. BGNGo Bullets.Deadly Fascinations.The Headline as Bullet List.FAB The I Want ButtonGet RADCPSCHook, Line and Sinker.Elements of the Offer Formula.The Before After Experience Testimonial.TEASEThe 4 Ss. Before During After Favorite Emotion Ideal For.Wallings 5 Day Drip Course Formula for Leads.Wishponds 5 Part Drip Campaign for Leads.The String of Pearls.PASOPThe 6 Email New Customer Nurturing Sequence.The Report Formula The Data Formula.The How To Formula.The Inquiry Formula.The Endorsement Formula.The Open Loop. The Empty Suitcase.What industry needs to verbThe Announcement.The Scarcity Urgency Formula.The Punctuator. The ShortyFirst name lt First nameSearch ad formulas.AIUDevice Keyword Persona Brand.The Wordstream Ad Copy Formula.The Essential Ad Copywriting Template.MECLABS Online Ad Sequence.Facebook ad formulas.Loud. Relevant. Engaging.ERERSThe 4 Step Formula.Facebook Ad CTA Formulas.See why influencer said intriguing thingFree high value freebieWant Need highly desirable thingActionable solutionEnter to win highly desirable or interesting thingSick of thing readers are definitely sick of Stop unpleasant or unexpected thingFormulas for Writing Facebook Posts.One little known way to do something summary of howLike if you something your fans are likely to like Remember when something nostalgia triggering Fill in the blank partial line of dialogue reasons Im stopping good or bad activityIf When scenario, I Formulas for Writing Tweets.Tons of commentsshares on our post type add yours bitlyDont let your asset bad outcome.Heres how to good outcome bitly hashtag.I loved this article by Twitter.Handle about TOPIC bitly hashtag.We incredible outcome unusual way it was achieved.Heres whyhow bitlyQuestionQuestion hashtag 1 Answer 2 Answer 3 AnswerQUOTE Twitter.Handle quote Article or video title bitly hashtag by ProfileStatistic bit.Article excerpt bit.Pain before. Joy after.Heres what changed bit.How profile and profile interesting achievement bit.Benefit, benefit, benefit.How goal for reader Please RT any formula aboveCommentary any formula aboveMichael Hyatts 6 Part Blog Post.Star. Story. Solution.HIPASISo What Prove It.SCAMPER The 4 Cs.The 4 Us. The A FOREST checklist.First and Fast How Do Copywriting Formulas Make Copy So Much Better You start with a formula for what youre trying to write A web page in general.A long form sales page A video sales letter VSLAn email An ad.A tweet. A blog post.That starting point formula will help you organize your messages for most persuasive impact.Once youve got your messages organized, you start working through the elements on the page, VSL, email or blog post youre writing.You use formulas to write a better Headline for a page OR a post theyre differentValue proposition.Testimonial. Bullet list.Block of body copy.CTA or button copy.Subject line for emailsYoure 9.From there, its a matter of optimizing your copy by applying persuasion principles like these, using the proven better copywriting practices found throughout this blog, and adding in a few of the fancy pants copywriting techniques I share in my copywriting courses.Weve also added, for your writing pleasure generators If only because theyre entertaining.NOTE Copywriting formulas work best when you use them with copy research.Copywriting formulas for web pages in general.Most copywriting courses are based around one or a few formulas.So here are the Coles Notes versions of those classes, starting with the legendaryAIDA Attention Jar the reader out of their boring ol lives.Interest Engage their mind with unusual, counter intuitive or fresh info Desire Engage their heart so they want what youre offering Action Ask them to take the next step.Think about one of your lead gen pages or an opt in box.Moz does this well A lot of businesses address the A, I and A in AIDA but forget entirely about the D.Take this landing page hero as an example Wheres the D It takes patience and confidence to spend a little time building up the D.Apple has more than enough confidence to work on the D.Actually, check out how well Apple uses the first three steps AID and totally delays the final A All down the page, the visitor gets dose after dose of AID, which builds incredible anticipation for that buy button.And you thought Apple was just about design Clearly, you dont sell floads of beautiful product without being incredibly good salespeople.See more examples of how to use AIDA here and here, and learn about its origin if youre particularly geeky here.
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